18% Grey Heavyweight Tee Personalization Picks18%. The grey every light meter is calibrated to middle grey, the tone that reflects 18% of the light falling on it and sits exactly halfway between black and white. Point a reflective meter at the world and it assumes everything averages to this; learn that, and you understand why snow comes out grey and why the camera keeps lying to you. It is also Zone V, the anchor of the whole Zone System. A grey card (or gray card, depending which side of the
A funny photographer t-shirt built on the f-stop scale — for anyone who has ever fought their aperture and the depth of field that came with it
the metering never quite switches off
just a flag and a calling
The camera screen will flatter you in bright sun and lie to you about exposure every time
A kingfisher perched on the end of a long white super-telephoto lens
It is the most honest photography diagram ever printed: nobody who has knelt in wet grass for a low shot will argue with a word of it
Anyone who shoots birds knows the joke: you carry a metre of glass into a freezing hide at dawn for one shot of a kingfisher
and anyone who finds a red-lit room more relaxing than is strictly normal
Printed to order — no waste
The film photographer’s brain
the expose-to-the-right disciples
A bird photography t-shirt for birders and telephoto owners — a minimal