EN01-L18BR caseSize-43

EN01-L18BR caseSize-43At first glance, Extra Normal is an elegant, minimal watch. But things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour hand is actually a disk making up the watchs face. This disk has a window through which the numbers on the dial underneath are exposed during its hour. The Extra Normal Series was our first product launched in 2006. With its simplicity, and honest use of

The Ø31 mm model is the smallest watch we offer

but the Extra Normal watch will always remain as the ionic expression of our fundamental vision

But things are not quite so simple

The factory we have partnered with to produce this watch is one of the few that can attain this level of quality

In and of itself

The Extra Normal Series was our first product launched in 2006

minimal watch

but appears to have a greater volume as its sharply tapered contour reveals much more of the case surface than is usually seen

Its unique split-case configuration

but to do it in such a thin case is unequaled

This is accomplished by setting the crown

and simplicity